KPI Dashboard
Your business performance at a glance
+23.4%
$187,500
Total Revenue (YTD)
vs last year
+4 deals
12
Deals Closed
vs last period
-3
47
Active Leads
vs last week
-6 days
34
Avg. Days to Close
faster than avg
+12.1%
$24,800
Avg. Profit / Deal
vs last quarter
+41%
318%
Marketing ROI
return on spend
Monthly Revenue & Profit
Full year overview
RevenueProfit
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total Revenue
$335,000
Net Profit
$175,300
Profit Margin
52%
Conversion Funnel
Lead to close rate: 3.8%
Total Leads
312100%
312
↓ 60% convert
Contacted
18760%
187
↓ 45% convert
Offer Made
8427%
84
↓ 37% convert
Under Contract
3110%
↓ 39% convert
Closed
124%
Pipeline Value by Stage
Total active: $987,500
New Lead
$340,500
8 deals
Offer Made
$215,000
5 deals
Under Contract
$189,000
4 deals
Due Diligence
$98,000
2 deals
Closing
$145,000
3 deals
Closed
$187,500
12 deals
Leads by Source
312 total leads this period
312
leads
LEADPro
9831%
Direct Mail
7424%
Cold Call
5217%
Driving 4 $
4113%
Skip Trace
289%
Referral
196%